CRM | EMAIL MARKETING
SAMSUNG GALAXY
I’ve written a number of Samsung Galaxy email campaigns. 36 if we’re counting. From the smartphone flagship launch for S24 to black friday & holiday, Samsung became my second language for a good year.
Here are a few puzzle pieces from those campaigns.
ALLY FINANCIAL
As a writer, I never imagined I’d be working on anything related to finance. Here we are. From writing the largest quarterly journeys to monthly nurture campaigns, I finally understand investing…I think? In all seriousness, working on Ally has been a masterclass in using language to make complex topics feel human and approachable.
60+ campaigns delivered.
PAYPAL
As part of PayPal’s initiative to modernize and enhance its customer communications, I contributed to their servicing email redesign. Through this project, we improved clarity, accessibility, and brand consistency across user touch points. In short, we turned dense, overstuffed emails into clear, actionable messages. Examples below.
BEFORE:
AFTER:
BEFORE:
AFTER:
