FOX wanted to enter the streaming world—bringing all of their content into one place.

BUT, in a market flooded with sameness, FOX One needed to break the formula. They needed an identity defined by bold perspectives (fitting), in a category that rewards playing it safe.

So, we built a campaign (like really quickly) celebrating the unexpected thrill that only live content can bring. Through my concept, we showed people that FOX One is the place where the moments you can’t script become the moments you can’t miss.

ROLE: CONCEPT, COPY